Vito Prasad

About Vito Prasad

Vito Prasad is currently an MBA candidate focused on Technology Management and Entrepreneurship at UCLA Anderson School of Management in Los Angeles, California. Vito has had extensive experience working in various industries, from big pharma and manufacturing to aerospace and AI-driven product management.

Vito is passionate about product development and AI innovation, which is supported by his deep technical experience. His aspiration is to combine his diverse passions and experience as a product manager in the AI, consumer, and hard tech space. At UCLA Anderson, Vito serves as Co-President of the Japan America Business Association and VP of Alumni & Corporate Relations for the Anderson Video Game Business Association.

Work Experience

AI Product Management

Vito is driven to be an empathetic product manager, focusing on understanding people’s challenges and dissecting complex problems to design meaningful features that truly address their needs.

While getting his MBA, Vito worked as a Product Manager at DocDraft, an AI-assisted business-to-consumer legal marketplace platform. As an MBA intern, he has designed an AI-powered document-generation feature, conducting user research and A/B testing to drive a 40% reduction in document creation time and a 50% increase in user subscription conversion. He also spearheaded a subscription-based model transition after performing comprehensive pricing analysis and competitor and user research. The model produced a 100%-plus increase in monthly recurring revenue.

Additionally, he pioneered an AI-driven customer-attorney matching feature, conducting hands-on user research through five+ pairings and translating insights into a prioritized feature roadmap, driving a 30% increase in customer satisfaction.